said Lisa Materazzo, Group Vice President of Toyota Marketing at Toyota Motor North America. 

Grand Highlander offers options from entry level to efficiency to performance all in one incredible package. It is available in three powertrains across three grades: the well-balanced 2.4L turbo gas engine, the efficiency-leading 2.5L hybrid - with a manufacturer-estimated combined fuel consumption of 6.9 L/100 km, and the ultimate performance-seeking, 362 horsepower Hybrid MAX.

As part of Toyota's diverse approach to carbon neutrality, the Grand Highlander Hybrid and Hybrid MAX vehicles are part of a lineup that looks to move "beyond zero." 

With ten hybrids, two plug-in hybrids, the new bZ4X battery electric vehicle and the zero-emission hydrogen fuel cell technology of the Mirai, Toyota is committed to finding highly efficient and zero emission solutions that fit customers lifestyles across North America. 

As a symbol of that commitment, the 2024 Grand Highlander will be the second Toyota vehicle to wear the new "Beyond Zero" badge, after the all-new Prius - a global effort toward achieving carbon neutrality in Toyota's products, manufacturing and beyond.

Controls are centered around the standard 12.3-inch multimedia display. The configurable centre console can fit a tablet (with internal tray removed) and also features a wireless charger, two USB ports and three cup holders - including one capable of holding a large water bottle. While on the passenger side, a pocket capable of holding a small bag is provided. A sliding console cover is offered so that the lid can be opened and closed with the armrests in use, allowing for even more versatility for both driver and passenger. On the passenger side of the dashboard, another USB port and a tray capable of neatly holding a cord during charging are included, providing more usability for the passenger.

In the second-row seats, an air conditioning control panel and separate left/right USB ports are placed together on the top of the console end, within easy reach of second-row passengers. Cup holders are also provided on the centre armrest (bench seat specification), while cup holders, a smartphone storage slit, and multi-purpose tray are provided on the rear console for the captain's seat configuration. A multi-purpose tray as well as additional water bottle storage is provided in the door trim.

And, for third row passengers, individual USB ports, smartphone/tablet storage space, and two cup & bottle holders are provided on the deck side, allowing for diverse usage scenarios. Additionally, a support grip for use during ingress and a hand support space for use during egress are provided to enhance the accessibility. Across all three rows, Grand Highlander is road-trip ready - equipped with 13 cup holders big enough for large water bottles and seven USB-C charge ports to keep devices charged and at the ready.

In Canada, heated front seats and heated steering wheel are standard on all grades. Other available conveniences include power folding mirrors (Limited and Platinum), heated and ventilated front and second row seats (Platinum), 1,500-Watt power outlets (Limited Hybrid and Platinum Hybrid MAX), and a hands-free power back door (Limited and Platinum).

The new Toyota Audio Multimedia allows for dual Bluetooth® phone connectivity, audio playback ability with HD Radio®, USB data and a SiriusXM® Platinum Plan 3-month trial subscription, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility.

For those looking for an enhanced audio experience, Grand Highlander offers an available JBL® Premium Audio system with 11 speakers, creating a mobile concert from any music genre. Standard on the Limited and Platinum grades, with the use of Clari-Fi® technology, the system is also able to breathe life into compressed digital music formats enhancing the audio experience.

Each Grand Highlander offers a host of additional available Connected Services. Safety Connect includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance with up to a 10-year trial. Service Connect gives drivers the ability to receive Vehicle Health Reports, Maintenance Alerts and reminders, also with up to a 10-year trial.

With the Toyota app, users can stay connected to their Grand Highlander with a 3-year trial of Remote Connect service. Users can activate headlights, lock/unlock the doors and remotely start the vehicle. Users can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. Digital key is also standard on all Limited and Platinum grades with Remote Connect- making it easy to lock and unlock doors, remote start and more all from a smart phone.

Ready to handle all your device charging needs, Grand Highlander is equipped with seven USB-C ports in the cabin. Up front is a wireless charger for the driver, as well as two Type-C USB ports at the bottom of the centre stack plus a dedicated USB port for the front seat passenger. For second-row passengers, two Type-C USB ports are located at the top of the centre console. Third row passengers get a USB port at each outboard seating position.

Convenience features are aplenty for Grand Highlander, too. Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) is standard on all grades. Front and Rear Parking Assist with Automatic Braking is available on Limited and Platinum grades. A Panoramic View Monitor is available and provides a live rotating 360-degree view around the vehicle.

The Grand Highlander offers an exterior design that is distinctive and beautiful, coupled with a spacious interior found in all three rows. From the front, it is inspired by the Highlander shape, but in an entirely new way, thanks to the trapezoidal, hammerhead front grille and available 20" wheels. The sophisticated design continues to the rear, thanks to a sharp rear bumper. The hybrid MAX powertrain variant takes it one step further with an available dual exhaust.

The exterior is beautiful yet functional. Body-coloured rear pillars express a certain robustness and 3rd-row utility when seen on the road, while black rockers give it that raised SUV look. The side surface flows seamlessly from the doors through the fenders to the front and rear tires, expressing a simple yet dynamic-looking design. For the Hybrid MAX grades, an exclusive front/rear lower bumper is available for a premium result.

The thoughtful and spacious design continues to the interior. The soft-padded instrument panel floats above the available wood-effect ornamentation that continues into the door trim, with a functional tray shape that is seamlessly integrated between them. Additionally, positioned low in the centre is a sturdy console that gives the impression of a finely crafted sofa, expressing a comfortable living room-like space. The form of the instrument panel upper continues into the door trim to create a broad expanse, while the instrument panel lower features independent driver/passenger side armrests allowing use regardless of whether the console lid is open or closed. Ornamentation accents make the interior feel like a modern work of art carved from a solid piece of wood. High-quality leather stitchwork expresses a modern and refined elegance.

Drivers will enjoy available leather trimmed seats with 10-way power driver and 8 -way passenger adjustments. And exclusively for Hybrid MAX, drivers will experience Ultrasuede® and leather-trimmed seats with bronze-coloured accents.

Proactive Driving Assist is new to the Toyota Safety Sense package for 2024 Grand Highlander models. 

When system operating conditions are met, using the vehicle's camera and radar, this system provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.

The Toyota Safety Sense features has been enhanced for TSS 3.0:The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. It also adds the capability to detect a motorcyclist, in addition to a bicyclist and pedestrian.

Lane Departure Alert with Steering Assist has enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.

Full-Speed Range Dynamic Radar Cruise Control adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.

Like Lane Departure Alert, lane recognition is enhanced for Lane Tracing Assist. This system now also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles' driving path with minor steering adjustments while keeping the vehicle within its lane.

An Emergency Driving Stop System has been added to Lane Tracing Assist. It's designed to monitor the driver's inputs, such as steering operation, to determine if they're inattentive or non-responsive, such as during a medical emergency. This feature can bring the vehicle to a stop if the driver doesn't respond to alerts to take control.

Road Sign Assist gets expanded sign detection capabilities that now include certain intersection signs and warning signs, like pedestrian crossings.